Amitiel is a tiny independent software company — currently just one person. “We” is therefore less about the number of people and more about the philosophy of the company.
These are the aspirational principles we want to work by whether Amitiel is one person or one hundred. We strive to be honest and respectful of both ourselves and the people who use our software.
At Amitiel Software we make software we want to use. But what does that mean? To us, it's a list of values that we strive to embody in our work.
We make software that:
Provides real value. It should solve a problem, create something enjoyable, or make life meaningfully better for the people using it.
Respects your time and attention. We don’t want to manipulate people into staying longer, clicking more, or coming back when they don’t want to.
Uses fair, non-predatory monetization. People should understand what they’re paying for and feel good about the exchange.
Feels intuitive and pleasant to use. Good software should work with you, not make you fight with it.
Respects your privacy. We collect and share as little personal information as practical for the software to do its job.
Includes accessibility from the start. We try to design for different bodies, minds, abilities, and ways of interacting with technology.
Gives people meaningful control. When preferences or customization can make software work better for someone, we want to provide that flexibility.
Treats users like people, not metrics. Our goal is to make products we would feel comfortable recommending to someone we care about.
Not every Amitiel Software product will be something every one of us personally needs. “Software we want to use” means software that treats its intended users the way we would want to be treated.